Strategic Analysis - Motorola Share Case Study Example | Topics and Well Written Essays - 1500 words

Strategic Analysis - Motorola Share - Case Study Example The focus upon the customer has enabled the company to reinvent its organizational structure several times successfully over its history. From televisions and consumer electronics to microcomputers cellular phones and pagers, each time the company has been altered fundamentally, enabling Motorola to compete in different industries. In this manner Motorola’s competitive advantage has been sustainable. The company has created an organic organization design which enables the management to maintain the continuous process of innovation. By capitalizing upon this strength, Motorola has been able to develop a wide range of products and services ranging from wireless handsets and smartphones to wireless and wireline broadband solutions to end-to-end enterprise mobility solutions. This diverse product range has enabled the company to build brand reputation and customer loyalty in a wide range of industries. The diverse product range has also led to a sustainable competitive advantage s ince the company can maintain profitability by focusing upon other industries if the demand in one industry is affected. Another strength of the company is its organizational culture. It provides a positive environment for the employees so that they are satisfied in working for the company. This motivates them to strive for continuous improvement in productivity. As a result, Motorola has been able to achieve the highest standards of excellence in the industry. One of the weaknesses facing Motorola is that the management has not coped with complexity well as the organizational structure has evolved. This has had a negative impact upon decision making further affecting the management of its international network of subsidiaries, branches and companies. As a result the company has been facing declining sales. At a time when competition in the industry is high, Motorola needs to create an organizational structure that optimizes international management. However the management has yet t o take any action in this regard. The result is an inefficient organizational structure. Word count: 400. The current strategy of Motorola Given the high competition in the industry, Motorola has to create a sustainable competitive advantage. The current strategy of the company is to meet this long-term objective by capitalizing upon its core competencies. The important core competencies possessed by the company are brand management, supply chain management, mass production system and product development technology (Case study strategic analysis). The company is trying to combine these core competencies in an organizational structure which makes the company an attractive prospect for the stakeholders. Brand management enables the company to develop a strategic focus that makes the company very market and design driven (Motorola, 2006). In supply chain management, the company is able to develop an efficient system for inventory management and production scheduling. The mass productio n system saves costs and time and the product development technology has been built upon a standardized information system. These activities have led to a current strategy that takes into account social and environmental costs. Different stakeholders such as consumers, investors, nongovernmental organizations are demanding sustainable performances from the companies that they are investing in. If the products show poor environmental performance, then the company as a whole is not likely to have a

Managment Essay Example | Topics and Well Written Essays - 250 words - 2

Managment - Essay Example Managers also need to draft a comprehensive time schedule over which the project implementation process will strictly follow. This will ensure that activities are all executed within the specified periods. This will also ensure that the project is completed within the set time schedule. Proper allocation of resources is also required, in planning, to ensure that workers are not pushed around departments in search for resources (Pinto 57). Proper allocation of resources, in a different department, will also ensure that different departments exist independently, but co-exist with other departments for mutual benefits. In addition, constant rewarding of workers is a necessity in improving their efficiency and performance. A functional organization, planning to transform into a supportive and interactive culture from adversarial culture, needs to consider a number of factors. In the first place, the organization should begin by setting up a corporate wide vision, which aims at motivating and uniting workers (Pinto 58). Secondly, they have to establish a punishment or reward system that is in accordance with their vision. Lastly, such firms need to formulate unambiguous policies that are in line with communication and authority (Pinto 59). This is significant in making fast and efficient

Analysis of Tractors and Tractor Engineering Features

Analysis of Tractors and Tractor Engineering Features Which tractor will serve you best? Contrary to popular belief, tractors are used in much more than agricultural work. Tractors are used in mowing, land-clearing, landscaping, construction, excavation, and livestock and industrial applications. Tractors come in 2-wheel drives, equal and unequal 4-wheel drives; with different types of tires and horsepower; and multifunctional attachments. These factors influence the tractors capabilities and price. Classifications of tractors Tractors are classified on the basis of engine power and drive: 2-wheel drive tractors: are best for mowing level fields and traversing long distances. 4-wheel drive tractors: are suitable for attaching loaders, and have the traction to work well on unleveled surfaces. They have a large share in the small and medium-sized tractor market and better resale value. Small range tractors: have an engine of less than 25 hp (horsepower). They work best on lawns. Middle range tractors: have engines of 25-60 hp and perform well in commercial applications, nurseries, and farms. Heavy range tractors: have engines of 65 hp and higher. They are suitable for heavy work such as tilling and baling. Tractors of 200 hp are usually seen in large commercial farms. Important characteristics of tractors The cost and applicability of tractors depends on these characteristics: Tires: Tractors have pneumatic tires (for traction in loose muddy fields), industrial tires (for heavy loading and mowing), and turf tires (for minimizing surface damage). Cabs: Though costly, enclosed cabs protect operators from extreme climates. Air conditioned cabs consume 3-4 hp and are suitable for middle and heavy range tractors only. Transmissions: Tractors can have manual transmission or the more expensive clutch-free hydraulic transmission that uses up some horsepower. Attachments: Tractors can have attachments attached to the back and front such as rakes, spreaders, grapples and harrows. The number and type of attachments is directly proportional to the tractors cost and horsepower. Fuel: Tractors run on unleaded or diesel fuel, or grain. Safety features: Tractors are bulky machines. Lights and flashers provide safety on road. Latest models are equipped with an operator presence switch that turns off the engine in the operators absence. Rollover protection structures (ROP) protect the operator from getting crushed in a rollover accident. Types of tractor attachments Attachments lend greater functionality to tractors. Most attachments use the power of the tractors engine to work through a power take-off (PTO) drive shaft. Common attachments include: Backhoe: for digging precise holes. Mowers: come in various types: rough cut and brush mowers for heavy work finish mowers for detailed work bush mowers to mow acreage side mowers to mow side ditches on roads Box blades: for scraping, leveling or grading soil. Buckets: for moving piles of rocks and soil. Plows and blowers: to move snow. Front-end loader: for leveling, carrying and loading. Services offered by tractor dealers Tractors are expensive and hardy machines that need constant maintenance. While many owners perform routine tasks such as replacing filters, changing oil, and greasing joints, dealers can also offer maintenance contracts for a small fee. In any case, dealers should provide a maintenance manual for the tractor and a basic demo of its functions. Dealers can offer financing options for purchasing tractors as they cost anywhere between $10,000 and $100,000. Attachments also cost a few thousands. A second hand tractor can be purchased at lower cost, but you should ensure it is in working order and comes with at least 1-2 months warranty. Some dealers may also have imported tractors that are sold semi-legally at cheap prices. However, spare parts are a major problem with these tractors and safety features may not meet standards. The dealer should have sufficient workforce to pick and repair your tractor in case of a fault or breakdown. They should have the necessary parts and attachments as and when required. You should compare quotes from multiple vendors before making your choice. Price and after-sale services are equally important.

The Storm Essay -- Essays Papers

The Storm The purpose of this paper is to analyze The Storm by Kate Chopin. In this paper we will look at the setting, atmosphere, plot, character, foreshadowing, symbolism and theme of this story. Setting and Atmosphere This story is set on a sultry afternoon in south Louisiana near Biloxi. The body of the story takes place in Calixta's home during a fierce summer storm. The atmosphere is charged with electricity and sexual tension caused by the storm and the unexpected arrival of Alcà ©e Laballià ¨re who Calixta had not seen very often since her marriage, and never alone. Plot and Character The main character of the story is Calixta a passionate young wife and mother. Calixta is a flat character because she is shown as a normal wife who has a brief passionate episode and then returns to being a normal wife and mother. We see that Calixta is a normal wife because she is performing normal household chores, she is furiously sewing in the beginning of the story and she had hung her husband Bobinà ´t's, Sunday clothes out to air. Her passionate nature is shown in the lines "fear in her liquid blue eyes had given place to a drowsy gleam that unconsciously betrayed a sensuous desire." (29) Her nature is further illustrated in the sentence which began "The generous abundance of her passion,"(29) this shows us that Calixta was a passionate woman. We then see Calixta's return to her roll of wife and mother because after the storm she was preparing supper when Bobinà ´t ...

Biomes Essay -- essays research papers

Tundra is the coldest of all the biomes. Tundra comes from the Finnish word tunturia, meaning treeless plain. It is noted for its frost-molded landscapes, extremely low temperatures, little precipitation, poor nutrients, and short growing seasons. Dead organic material functions as a nutrient pool. The two major nutrients are nitrogen and phosphorus. Nitrogen is created by biological fixation, and phosphorus is created by precipitation. Tundra is separated into two types: arctic tundra and alpine tundra. The characteristics of the tundra are as follows: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Extremely cold climate 2.  Ã‚  Ã‚  Ã‚  Ã‚  Low biotic diversity 3.  Ã‚  Ã‚  Ã‚  Ã‚  Simple vegetation structure 4.  Ã‚  Ã‚  Ã‚  Ã‚  Limitation of drainage 5.  Ã‚  Ã‚  Ã‚  Ã‚  Short season of growth and reproduction 6.  Ã‚  Ã‚  Ã‚  Ã‚  Energy and nutrients in the form of dead organic material 7.  Ã‚  Ã‚  Ã‚  Ã‚  Large population oscillations Arctic tundra is located in the northern hemisphere, encircling the North Pole and extending south to the Coniferous forests of the Taiga. The arctic is known for its cold, desert-like conditions. The growing season ranges from 50 to 60 days. The average winter temperature is -34 ° C (-30 ° F), but the average summer temperature is 3-12 ° C (37-54 ° F), which enables this biome to sustain life. Rainfall may vary in different regions of the arctic. Yearly precipitation, including mel...

Belief, Pain and Healing

Pain is a complex concept. No single perspective can fully encapsulate or explain how pain is generated, perceived and healed or taken away. Though one would usually think of a wound or sickness with the issue of pain, pain does not simply take into consideration the body, its parts and processes. Anyone would be familiar with phrases like â€Å"mind over body† and like phrases which take more than the isolated view on pain. As an attempt to explain pain, Ronald Melzack and P. D.Wall proposed the gate control theory which aims to explain the perception of pain in the psychological sense. Malzack and Wall developed the gate control theory which hypothesized that â€Å"there are special nerves that carry intense sensation to the spinal column† (Friedman, 2002, p. 91). However, these sensations do not simply travel directly to the brain as there is a â€Å"gate† controlled by signals from the brain. Hence, thoughts and feelings have an effect on pain perception.Anot her concept that plays upon the phrase â€Å"mind over body† is that of the Hawthorne effect. The Hawthorne effect occurs when attention influences a certain situation regardless of other factors (Friedman, 2002, p. 85). This concept is important for doctor-patient interaction because despite few and ineffective forms of treatment, a patient may experience positive effects when an attending physician caters to him or her. Finally, there is the placebo effect.Shapiro defines a placebo as â€Å"any therapy that is without specific activity for the condition being treated† (as cited in Friedman, 2002, p. 85). A placebo’s effects may either be psychological or psychophysiological. Placebos work upon an assumed or believed effect on one’s physical state by the said placebo to condition the mind of the individual taking it. Reference: †¢ Friedman, H. (2002). Health Psychology. Chapter 4: Belief, Pain and Healing (p. 85, 91) Upper Saddle River, NJ: Pearson Education

Toothpaste Research Proposal

DENTALCARE WHITENING TOOTH GEL RESEARCH PROPOSAL Table of contents: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Five The Pre-launch research is an important tool to manage and understand the impact of the market environment and the various other factors that decide the future of the product.When a product is launched, a research or analysis is required regarding the product functionality so as to estimate the benefits from the product and its attraction towards the consumer class or end users. A Product launch may prove a failure without any appropriate research or Pre-Product analysis. The following proposal is based on the research methodology implemented during the research proposal of a Tooth Gel. The current discussion will involve the describing of the various features and qualities of the Whitening Tooth Gel and also how to introduce the software in the competitive Oral Care market.We will al so discuss ways and measures that are taken to assure that the product reaches to every individual and they are benefitted with the product’s usage thereby bringing profits and goodwill to the organization. To summarize, the aim of this research proposal is to understand the market policy and strategy upon introduction of a new product. FIVE YEAR PLAN This Five year plan has been created by the founders of DENTALCARE to ensure a constant funding towards growth and to inform the employees of the company’s current status and direction.DENTALCARE with their CEO Mark Scott and the Marketing Director Thomas Lube is a new organization with high potential of providing exceptionally good products to its consumers and to capture on a big market share in the coming 5 years. They plan to start it with by introducing the product to the classes and then gradually reaching to the masses. The marketing environment has been very receptive to the firm’s great quality Tooth Gel a nd observing that, the firm can increase the promotion, distribution and production of its product in the coming years.DENTALCARE was founded by its two partners, Mr Mark Scott and Mr Thomas Lube around a year ago. Since then, both of the entrepreneurs have been studying and closely following the Oral Care market to understand the business strategies being implemented currently. They have also been keeping a close observation on the consumer behaviour towards a product and its changing approach on when and why to switch over to a different brand. Over the last few months, they have been working together to discover the ultimate Tooth Gel which will comply to the consumer expectations in every term i. e. uality, pricing and overall satisfaction. At present, Mr Mark Scott handles the position of the Chief Executive officer (CEO) and handles all the operations including R and D and Manufacturing whereas Mr Thomas Lube is the Marketing Director handling the Pre Product Projection in the market and Customer experience. Together they have come up with a new Tooth Gel called Whitening Tooth Gel and are ready to launch it in the Toothpaste/Gel market. DENTALCARE’s Whitening Tooth Gel comprises of 100% pure natural ingredients to provide complete Oral satisfaction and is an All-in-One solution to all the Dental and Oral problems.Major functions of this Tooth Gel are to prevent cavities, remove plaque and stains, fight against oral germs, strengthen enamel and teeth, prevent tartar, and provide long lasting fresh breath and much more. Ingredients like clove oil and mint give a really nice after brush experience that lasts longer. Moreover, the makers of this tooth gel have advised that the regular usage of this gel will reduce down the tooth decay by 65% in all age groups. The company has a dream to capture a big chunk of Oral Care Market share by introducing the product to both the classes and the masses.They aim for the product to be affordable by every individ ual and based on this expectation, their management have created a Plan that highlights their expected growth and sales number for the next 5 years. They do plan to introduce further new products once they have the consumer attention focused to their product. Below is their expected first Year revenue for their product Whitening Tooth Gel: Year One Expected Inputs|   | |   | 1. Expected Year One Revenue |   | | Whitening Tooth Gel| Annual revenue | AUD 300,000| |   | Total year one (noninterest) revenue| AUD 300,000|   | 2. Credit Loss Provision probability| 2%| |   | 3. Annual Taxation Rate| 24%| |   | Expected Growth Rate for the first 5 years: 3-7% UNDERSTANDING ISSUES This Tooth Gel research is based on a series of methods for conducting research in the corporate world. The Tooth Gel and Toothpaste market is captivated by various brands and their own mission statements. Famous brands among the consumers like Colgate, Oral-B, etc have a captivating hold on market du e to their own market strategy. Therefore, majority of them are successful to qualify the requirements of the customers.Whitening Tooth Gel has a strong focus on its objectives with those of its trade partners in an appropriate manner to maintain a healthy relationship. The Organization understands that the good results are produced when the process is rightly followed. Whitening Tooth Gel has also developed its company’s ethics and principle that relate to their consumer class. These guidelines provide a great impact in meeting business targets and is committed to its values thereby upholding its highest standards in maintaining customer relations.Whitening Tooth Gel is a new product by DENTALCARE in the current market. Hence the concern is that will a new product be able to grow and capture a significant share in the Oral Care Market. With proven results from pre-launch analysis, will it be easy enough capture the market once the results are seen on a real time basis i. e. response from the consumers. The company may emphasise on marketing research and analysis as to understand the consumer viewpoint on their buying strategy and behaviour towards a new consumer product. VALIDATING THE PROPOSED RESEARCHThe first question that arises is that how will a consumer respond to a new brand of an existing commodity in the market? When it comes to the purchasing, consumers often have an organized approach in what and when to buy. The company must come up with an innovative and almost perfect idea to strategize the marketing research when there are quite a few brands available in the similar product category. A thorough understanding of the consumer buying power and strategy is essential before launching the product. Thus the first task is to divert the consumer attention towards the product by advertising and promotional campaigning.Simultaneous emphasis has to be given to the consumer’s interest, requirements and their expectations from the product. Her e we see the implication of the Market research theory. Once sparked, the interest can lead to the beginning of a new relationship between the consumer and the company which becomes product driven. Once the decision is made by the consumer, it becomes a big responsibility of the manufacturing and research unit of the organization on keep up to the consumer’s expectations and sustains the consistency in delivering the best.The product distribution should be as good as its promotion and the product should be readily available to every individual. Product awareness is within the hands of the marketing and research procedures and largely contributes in providing the products to the majority of the masses. The consumers are not tied up with any contract with a certain brand. They stick to it as long as the brand sticks to its commitment. It’s easier to create a consumer relationship compared to maintaining it in future. RESEARCH METHODOLOGY AND DESIGNThis Methodology proced ure includes various sub categories such as phases, methods, technique task and tools. These sub-categories will highlight the following ways: * To introduce the new product in the existing market * To analyse and develop on the principles of methods and * To successfully validate it i. e. both scientifically and systematically. We followed Descriptive research process to analyse and understand the idea about the research proposal. The results however may vary depending upon a number of economical and ethical factors. The process helps a lot in enhancing the consumer feedback.Qualitative techniques can be performed on the selection of one brand over the other to obtain certain parameters which are of utmost importance in deciding for a Tooth Gel brand. Each key point can be utilized for further development of surveys. The research would most likely be a Brand equity research or Buyer behaviour research. Listed below are a few key questions to understand a consumer’s behaviour towards a newly launched product:. Questionnaire: 1) What Age group do you fall in? 2) Do you brush your teeth twice a day? 3) Are you branding conscious when it comes to buying? ) Why did you prefer Whitening Tooth Gel? 5) Are you satisfied with the product pricing when compared to the results produced? 6) Is there any room for improving the product thereby improving consumer experience? Listed below is the data of a few Blacktown residents who took part in the Sample survey by using Whitening Tooth Gel sample packs offered by DENTALCARE: Sample Frame: Residents of Blacktown NSW Sample Unit : Age Group 21-40 years Sample Size : 50 feedbacks Time Frame : 3-4 weeks Sampling Method: Random Survey. CONCLUSIONThe pre-launch analysis/research immensely contributed to understand the buying behaviour of consumer for their Toothpaste/Gel brands and also helped in understanding about the awareness among people on Oral health. Oral care is one of the most important factor in maintaining over all body health and people are very much aware about their product selection criteria. Different Toothpaste/Gel companies have a focus on the consumer class, their buying capability and their attitude towards preferring a Toothpaste/Gel brand over another and are working harder and smarter to attract more consumers by coming up with more improvements and innovation.The Pre Launch understanding of the Oral care market and the products available is the key result extracted from this research. This research has enabled the company to identify the key areas where the customer would focus when it comes to switching over to a new brand. This nature of customer shall help a lot for our Tooth Gel as Whitening Tooth Gel possesses all the qualities which customer want and is a perfect remedy for all kinds of dental issues. Simultaneously, Advertisements and Campaigning can be done in order to promote the product sales and inturn receiving better consumer experience.Since Dental awareness play s a vital role in overall fitness of human body, free dental check up camps and concessional services to elderly people can actually divert consumer attention towards a product that has already proven its worth on a real time experience. This will help in maintaining a healthy and long term relationship between an organization and the consumer class. References: 1) Australian Bureau of Statistics, viewed on 24th Nov 2012 : http://www. abs. gov. au/ 2) Toothpaste/ Gel, viewed on 24nd Nov 2012 http://www. herbalTooth Gel. et/ 3) Marketing Strategy Material, viewed on 24nd Nov 2012 http://futureobservatory. dyndns. org/2012. htm 4) QUCK MBA, viewed on 25th Nov 2012 http://www. quickmba. com/marketing/research/qdesign/ 5) StudyMode,viewedon2ndoct2012 http://www. studymode. com/essays/Tooth Gel-Marketing-Research-Proposal-800471. html? topic 6) Zeithaml, V. A. (1988): Consumer Perceptions of Pricing, Quality, and Value: Journal of Marketing, 52 (3) 7) Five Year Sample Marketing Plan refe rence from: www. iowacentral. edu/business/BCD/contests/MarketingPlan. doc